Do It Positively!

In the year 2019, the Cellphone Industry has experienced some unconventional resurrections. People were delighted to see the newest version of the Nokia 3310; it was the same time when LG decided to bring back its iconic Moto RAZR. The new Moto RAZR has all the elements of a great smartphone; compact design, dual-screen, and brilliant camera. But this is not about the greatness of any phone. It's solely about the LACK OF NEW IDEAS or LACK OF GOOD IDEAS, precisely. Today, the biggest challenge that any industry, irrespective of the domain they operate into, is facing is that of NEWNESS. Most of the products/ services are nothing but old wine in a new bottle. Be it movie industry where reboots have instilled optimism into directors and producers, or for that matter, an automobile industry, where marketers are too bullish with the relaunch of Baleno and Santro. One would argue that these relaunches/ reboots aim to satisfy customers' need. But in reality, they look too familiar...

On the night of 9 th Sept., when most of us were asleep, Tim Cook, the CEO of Apple was busy announcing the iPhone 6 flagship and an overly expensive Apple Watch. Kudos to the corporate communications dept. of Apple, their efforts paid off. Now even Ramus and Shyamus of the world knows about iPhone 6/6 Plus, Apple Watch and what not. So, in this particular blog post, I have refrained from talking about specifications, pros/cons or any other kind of technical analysis. Here, my objective is to understand - Why does Apple need a bigger iPhone? The most obvious answer would be that customer preferences have changed over the years; ‘Bigger is better’ has taken over ‘Small is beautiful.’ Especially in the electronic segment, right from TV screens to Refrigerators and Wristwatches to Smartphones, everything has really grown up in size.   And Apple has never ignored Darwin’s theory of 'Survival of the fittest.’ So, without wasting any more time they had launched big...