On the night of 9th
Sept., when most of us were asleep, Tim Cook, the CEO of Apple was busy
announcing the iPhone 6 flagship and an overly expensive Apple Watch.
Kudos to the corporate
communications dept. of Apple, their efforts paid off. Now even Ramus and Shyamus of the world knows about iPhone 6/6 Plus, Apple Watch and what not.
So, in this
particular blog post, I have refrained from talking about specifications, pros/cons
or any other kind of technical analysis.
Here, my objective
is to understand - Why does Apple need a bigger iPhone?
The most obvious
answer would be that customer preferences have changed over the years; ‘Bigger
is better’ has taken over ‘Small is beautiful.’ Especially in the electronic segment, right from TV screens to Refrigerators and Wristwatches to Smartphones,
everything has really grown up in size.
And Apple has never
ignored Darwin’s theory of 'Survival of the fittest.’ So, without wasting any
more time they had launched bigger screen phones.
I genuinely feel
that more than survival, it is about, ‘Being Relevant.’ Something Nokia had
failed to understand. They had clearly ignored the ‘relevance’ factor and died
an unprecedented death.
In an interview with a well-known magazine,
Tim Cook had once said, "You have to keep innovating and that to not
innovate is to die."
So, it is imperative for any organisation to
keep innovating their services or products, otherwise they would perish. And it
is equally important that whatever you innovate, it should be relevant, especially
during these fast-changing times.
‘Being Relevant’ is not merely
important for brands or organisations’, it is important at the individual level
as well. For instance, an engineer without an updated knowledge and skill set will
definitely stop at some point on the growth ladder.
In nutshell, I really appreciate Tim Cook
for his guts and ‘Being Relevant.’
P.S.
I own a BIG SIZE (5 inches) Xiaomi Mi3
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