Do It Positively!

On the night of 9 th Sept., when most of us were asleep, Tim Cook, the CEO of Apple was busy announcing the iPhone 6 flagship and an overly expensive Apple Watch. Kudos to the corporate communications dept. of Apple, their efforts paid off. Now even Ramus and Shyamus of the world knows about iPhone 6/6 Plus, Apple Watch and what not. So, in this particular blog post, I have refrained from talking about specifications, pros/cons or any other kind of technical analysis. Here, my objective is to understand - Why does Apple need a bigger iPhone? The most obvious answer would be that customer preferences have changed over the years; ‘Bigger is better’ has taken over ‘Small is beautiful.’ Especially in the electronic segment, right from TV screens to Refrigerators and Wristwatches to Smartphones, everything has really grown up in size.   And Apple has never ignored Darwin’s theory of 'Survival of the fittest.’ So, without wasting any more time they had launched big...

It didn’t come to me as a surprise when I saw the cover page of India Today, claiming that Mr. Bhagat (the king of English pulp fiction) has managed to sell over eight million copies within a month of the launch of his new book. So why am I not surprised? The reason is simple. In my previous blogpost (Two and Half Girlfriend; a marketing gimmick or literary work??), I had raised certain questions regarding the intention behind 'Two and Half Girlfriend.' I wrote: The summary seems lame and I’m not so sure if this story will entice readers and can truly produce any interest (subjective). I doubt, if it is more than ‘a boy meets a girl’ story.  But I can surely say that the writer, publishing house and eCommerce partner must have seen a lot of potential in this not-so-exciting story.  So, a book with strange title and an equally strange story       a book which is still unavailable in the open market  ...