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'Two and Half Girlfriend' is a marketing gimmick.


It didn’t come to me as a surprise when I saw the cover page of India Today, claiming that Mr. Bhagat (the king of English pulp fiction) has managed to sell over eight million copies within a month of the launch of his new book.



So why am I not surprised? The reason is simple. In my previous blogpost (Two and Half Girlfriend; a marketing gimmick or literary work??), I had raised certain questions regarding the intention behind 'Two and Half Girlfriend.' I wrote:

The summary seems lame and I’m not so sure if this story will entice readers and can truly produce any interest (subjective). I doubt, if it is more than ‘a boy meets a girl’ story. But I can surely say that the writer, publishing house and eCommerce partner must have seen a lot of potential in this not-so-exciting story. 

So, a book with strange title and an equally strange story

      a book which is still unavailable in the open market

      a book which can only be PREORDERED from an eCommerce site

and a book, about which readers are clueless has managed to cross eight millions mark…


This is possible only through smart MARKETING.




Comments

Urvazeee said…
Interesting!!! Let's see what will be the reviews.. I will not be surprised if a person comes up with a movie proposition even before the release of the book
September 3, 2014 at 4:05 PM
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