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'Two and Half Girlfriend' is a marketing gimmick.

It didn’t come to me as a surprise when I saw the cover page of India Today, claiming that Mr. Bhagat (the king of English pulp fiction) has managed to sell over eight million copies within a month of the launch of his new book. So why am I not surprised? The reason is simple. In my previous blogpost (Two and Half Girlfriend; a marketing gimmick or literary work??), I had raised certain questions regarding the intention behind 'Two and Half Girlfriend.' I wrote: The summary seems lame and I’m not so sure if this story will entice readers and can truly produce any interest (subjective). I doubt, if it is more than ‘a boy meets a girl’ story. But I can surely say that the writer, publishing house and eCommerce partner must have seen a lot of potential in this not-so-exciting story. So, a book with strange title and an equally strange story a book which is still unavailable in the open market ...

Two and Half Girlfriend; a marketing gimmick or literary work??

Three weeks ago, I saw the below ad on front page of ‘The Times of India.’ It was the launch ad of a book; ‘Two and Half Girlfriend' by India's well-known author Chetan Bhagat. Being an ad guy, first I'd tried to assess it in terms of layout, color, message and overall appeal. And it’d managed to pass the creativity-test with flying colours. Then I'd tried to find out the strategy behind the FRONT PAGE ad. But before I discuss all that, I would really want you to go through the summary of this book. “Madhav is a Bihari boy with big dreams who falls in love with the beautiful Riya, rich lass from Delhi. There are some fundamental differences between the two. Madhav’s English isn’t all that great, but Riya speaks the best English. Madhav wants Riya to be his girlfriend but Riya disagrees. She wants them to be just friends but he definitely wants more. Riya finally comes up with a suggestion, a compromise – she agrees to become his half-girlfriend! Chet...

Being Relevant

On the night of 9 th Sept., when most of us were asleep, Tim Cook, the CEO of Apple was busy announcing the iPhone 6 flagship and an overly expensive Apple Watch. Kudos to the corporate communications dept. of Apple, their efforts paid off. Now even Ramus and Shyamus of the world knows about iPhone 6/6 Plus, Apple Watch and what not. So, in this particular blog post, I have refrained from talking about specifications, pros/cons or any other kind of technical analysis. Here, my objective is to understand - Why does Apple need a bigger iPhone? The most obvious answer would be that customer preferences have changed over the years; ‘Bigger is better’ has taken over ‘Small is beautiful.’ Especially in the electronic segment, right from TV screens to Refrigerators and Wristwatches to Smartphones, everything has really grown up in size. And Apple has never ignored Darwin’s theory of 'Survival of the fittest.’ So, without wasting any more time they had launched big...

Do It Positively!

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